Case Study

Case Studies - The Viseo Store
Case studies

Conversation Starting Content
in action

Real numbers from real agents using our system. No projections. No simulations. Content that reaches the right people, DM conversations that qualify them, and consults that land on the calendar.

Case study 01

16x views. 25x reach. 12 days.

An agent posting the usual content: listing videos, just-sold announcements, property tours. Mostly reaching her existing followers. Almost invisible to new potential clients. We changed what she posted, who it spoke to, and what happened after someone engaged.

Before (12-day window)
Total views
11,845
Accounts reached
3,726
Non-follower views
60.6%
Content mix
47.6% Reels
→
After (next 12 days)
Total views
193,814
Accounts reached
94,839
Non-follower views
96.4%
Content mix
94.8% Reels
View growth
16x
In 12 days
Reach growth
25x
More accounts reached
New audience
96.4%
Views from non-followers

What we changed

Killed the listing videos and just-sold posts. Replaced them with content her ideal buyers actually search for.
Focused on neighborhoods, school districts, lifestyle content, and relocation guides for city-to-suburb movers.
Shifted to 95% Reels to align with how Instagram distributes content to non-followers.
Launched DM conversations with every person who engaged. Qualified leads on timeline and intent.
Started booking consults directly from Instagram DM conversations.
Days 1-3
Strategy implemented. Content pivot begins.
Days 4-7
First content takes off. Reach expanding rapidly.
Days 8-12
Consistent 100K+ views. Qualified buyer inquiries in DMs.

The real win wasn't the views

96.4% of views came from non-followers. That means almost every view was a new potential client discovering this agent for the first time. Qualified buyers started reaching out in DMs asking about relocating to the suburbs. Other agents in her market noticed the shift and started asking what changed. Her Instagram went from a digital business card to an active lead generation channel.

Case study 02

3 months of views. Surpassed in 72 hours.

An agent who had been posting for 3 months with almost nothing to show for it. 34,000 total views across 90 days. Averaging about 378 views a day. Frustrated with the time she was putting in compared to what she was getting back.

Before (previous 3 months)
Total views
34,000
Time period
90 days
Average views per day
~378
→
After (first 3 days with us)
Total views
110,000
Time period
3 days
Average views per day
~36,667
72-hour views
110K
vs. 34K in previous 90 days
Daily view rate
97x
Faster growth rate
3-day vs. 3-month
3.2x
More views in 3 days than 90 days prior

What we changed

Analyzed what wasn't working. Most of her content spoke to other agents, not buyers.
Shifted immediately to high-value topics her ideal clients care about: neighborhoods, market insights, buyer education.
Optimized hooks in the first 3 seconds of every piece of content.
Increased posting consistency to give the algorithm more to work with.
Started DM outreach to every person who engaged with the new content.
Day 1
Strategy implemented. First optimized content posted.
Day 2
Algorithm picks up new content. Views accelerating.
Day 3
110K views reached. Entire previous quarter surpassed.

The right strategy produces results in days, not months

In 72 hours, this agent generated 3.2x more views than the previous 3 months combined. Her daily view rate went from ~378 to ~36,667. The visibility surge drove a wave of new profile visits, new followers, and DM inquiries from qualified prospects. She went from invisible to undeniable in her market in a weekend.

What both case studies prove

This Isn't a Fluke. It's a System.

Two different agents. Two different markets. Same Conversation Starting Content system. Same results.

2
Agents using the system
16x
View growth (Case Study 01)
3.2x
3 months of views in 3 days (Case Study 02)
1

Content that reaches new people

Not listing videos. Not just-sold posts. Content your ideal buyer clients actually search for, care about, and share.

2

Conversations that qualify

Every person who engages gets a DM. We start conversations, qualify on timeline and intent, and nurture warm leads.

3

Consults that close

Warm leads get offered time slots on your calendar. By the time they show up, they already feel like they know you.

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